Title of article
Cooperative advertising, game theory and manufacturer–retailer supply chains
Author/Authors
Susan X. Li، نويسنده , , Zhimin Huang، نويسنده , , Joe Zhu، نويسنده , , Patrick Y. K. Chau، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
11
From page
347
To page
357
Keywords
Co-op advertising , Supplychains , Leader–follower relationship , Pareto e
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207322
Link To Document