Title of article
An experimental study of brand signal quality of products in an asymmetric information environment
Author/Authors
Hsiu-Yuan Tsao، نويسنده , , Leyland F. Pitt، نويسنده , , Pierre Berthon، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
9
From page
397
To page
405
Keywords
Signalling , information asymmetry , Pricing behaviour , Brand differentiation
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
207467
Link To Document