Title of article

Differential game models of advertising competition

Author/Authors

Gary M. Erickson، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 1995

Pages

8

From page

431

To page

438

Keywords

advertising , Nash equilibria , Differential games , competition

Journal title

European Journal of Operational Research

Serial Year

1995

Journal title

European Journal of Operational Research

Record number

211280