Title of article
Comparative performance of the FSCL neural net and K-means algorithm for market segmentation
Author/Authors
P. V. (Sundar) Balakrishnan، نويسنده , , Martha C. Cooper، نويسنده , , Varghese S. Jacob، نويسنده , , Phillip A. Lewis، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
12
From page
346
To page
357
Keywords
Marketing , comparative performance , segmentation , Brand choice , Neural networks , Data quality , k-means
Journal title
European Journal of Operational Research
Serial Year
1996
Journal title
European Journal of Operational Research
Record number
211788
Link To Document