• Title of article

    The direct marketing of insurance

  • Author/Authors

    Keet Peng Onn، نويسنده , , Alan Mercer، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1998
  • Pages
    9
  • From page
    541
  • To page
    549
  • Keywords
    Insurance , Marketing
  • Journal title
    European Journal of Operational Research
  • Serial Year
    1998
  • Journal title
    European Journal of Operational Research
  • Record number

    212636