• Title of article

    A note on an integrated model of customer buying behavior

  • Author/Authors

    Peter S. Fader، نويسنده , , Bruce G. S. Hardie، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    6
  • From page
    682
  • To page
    687
  • Keywords
    stochastic processes , Negative binomial distribution , Buyer behavior , Marketing
  • Journal title
    European Journal of Operational Research
  • Serial Year
    2002
  • Journal title
    European Journal of Operational Research
  • Record number

    214119