Title of article
A model and solution method for multi-period sales promotion design
Author/Authors
Suresh K. Nair، نويسنده , , Peter Tarasewich، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
16
From page
672
To page
687
Keywords
Genetic algorithms , conjoint analysis , Sales promotion design , Multiple time periods , Heuristics
Journal title
European Journal of Operational Research
Serial Year
2003
Journal title
European Journal of Operational Research
Record number
214655
Link To Document