Title of article
Customer attrition analysis for financial services using proportional hazard models
Author/Authors
Dirk Van den Poel، نويسنده , , Bart Larivière، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
22
From page
196
To page
217
Keywords
proportional hazard model , Retention modelling , Marketing , Cox regression , Banking
Journal title
European Journal of Operational Research
Serial Year
2004
Journal title
European Journal of Operational Research
Record number
215009
Link To Document