Title of article
Determining the optimal direct mailing frequency
Author/Authors
Nanda Piersma، نويسنده , , Jedid-Jah Jonker، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
173
To page
182
Keywords
Direct marketing , Stochastic dynamic programming
Journal title
European Journal of Operational Research
Serial Year
2004
Journal title
European Journal of Operational Research
Record number
215065
Link To Document