Title of article
Efficiency, effectiveness and productivity of marketing in services
Author/Authors
Hean Tat Keh، نويسنده , , Singfat Chu، نويسنده , , Jiye Xu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
12
From page
265
To page
276
Keywords
Marketing , productivity , Efficiency , effectiveness , Data envelopment analysis , Services
Journal title
European Journal of Operational Research
Serial Year
2006
Journal title
European Journal of Operational Research
Record number
215803
Link To Document