Title of article
A tactical model for resource allocation and its application to advertising budgeting
Author/Authors
Abba M. Krieger، نويسنده , , Paul E. Green، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
15
From page
935
To page
949
Keywords
Marketing , decision analysis , expert systems
Journal title
European Journal of Operational Research
Serial Year
2006
Journal title
European Journal of Operational Research
Record number
215848
Link To Document