Title of article
Dynamics of competing with quality- and advertising-based goodwill
Author/Authors
Anand Nair، نويسنده , , Ram Narasimhan، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
13
From page
462
To page
474
Keywords
Differential game , Goodwill , Quality , Investments , Advertising
Journal title
European Journal of Operational Research
Serial Year
2006
Journal title
European Journal of Operational Research
Record number
216235
Link To Document