Title of article
Advertising a new product in a segmented market
Author/Authors
Alessandra Buratto، نويسنده , , Luca Grosset، نويسنده , , Bruno Viscolani، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
6
From page
1262
To page
1267
Keywords
Market segmentation , Control , Advertising , Marketing
Journal title
European Journal of Operational Research
Serial Year
2006
Journal title
European Journal of Operational Research
Record number
216286
Link To Document