Title of article
Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments
Author/Authors
Bart Larivière، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
25
From page
345
To page
369
Keywords
strategic planning , Ordered logit analysis , Marketing , Banking
Journal title
European Journal of Operational Research
Serial Year
2007
Journal title
European Journal of Operational Research
Record number
217123
Link To Document