Title of article
The effects of advertising, prices and distribution on market share volatility
Author/Authors
Demetrios Vakratsas، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2008
Pages
11
From page
283
To page
293
Keywords
distribution , pricing , time series , Marketing , Uncertainty modeling
Journal title
European Journal of Operational Research
Serial Year
2008
Journal title
European Journal of Operational Research
Record number
217510
Link To Document