Title of article
A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms
Author/Authors
Lan Zhao، نويسنده , , Anna Nagurney، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2008
Pages
17
From page
456
To page
472
Keywords
Competitive firms , Variational inequalities , Online advertising , resource allocation , Internet marketing , Optimal budgeting , Network equilibrium
Journal title
European Journal of Operational Research
Serial Year
2008
Journal title
European Journal of Operational Research
Record number
217523
Link To Document