Mean and sensitivity estimation in optional randomized response models

Optional randomized response models were introduced by Gupta et al. (2002). These models are based on the basic premise that a question may be sensitive for one respondent but may not be sensitive for another. In an optional RRT (randomized response technique) model, a respondent is asked to provide a scrambled response only if the respondent considers the question sensitive. Otherwise, the respondent provides a truthful response. The researcher does not know which type of response is provided. The proportion of respondents who provide a scrambled response is known as the sensitivity level of the question. In this paper, we estimate simultaneously the mean and the sensitivity level of a quantitative-response sensitive question using a two stage optional RRT model. The estimators are unbiased and asymptotically normally distributed. We discuss the advantages and disadvantages of using additive and multiplicative scrambling.