How to design and offer services successfully

The growing demand for innovative services forces traditional product-oriented companies to perceive the potentials and strategic importance of services. Innovative services enable these companies to ensure their market positions and to achieve economical success. Due to this, it becomes necessary to systemize service design, development and management processes as well as to tightly integrate products and services. In this paper, methods and important fields of action regarding the systematization of services – service engineering (SE) – as well as the integration of products and services – industrial product-service systems (PSS) – are presented.