Consciousness might still be in business, but not in this business

In a recent comment on our paper Implicit Working Memory (Hassin, Bargh, Engell, & McCulluch, 2009) Guterman (2010) argued that a possible interpretation of the results of one of our experiments is that “conscious awareness … enabled the participants to find ways to benefit from the predictability … while nullifying the cost.” Unfortunately, the data do not support this interpretation. Additionally, Guterman (2010) seems to have suggested that our results may be explained by non-working memory processes. We argue against this interpretation.