Holiday destinations: Understanding the travel choices of Irish tourists

This paper uses a McFadden choice model to measure the importance of destination, household and seasonal characteristics to the tourism destination choices of Irish households. The analysis is based on quarterly survey data of Irish householdsʹ travel destinations between 2000 and 2006. In total, some 55,000 holiday trips were observed. Destination characteristics such as temperature, GDP and coastline are found to positively influence choice probabilities, while population density and distance have a negative effect on choice. Household-specific characteristics such as the number of children and people over 60 in a household are found to be important. We also identify differences in preferences across seasons and a change over time of the effect of destination country GDP on Irish holiday destination choices.