Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina

The purpose of this study was to discover if differences in perceptions of tourismʹs impacts on a rural community existed between four stakeholder groups in eastern North Carolina: residents, entrepreneurs, government officials, and tourists. Data were collected from stakeholders using a mail-back questionnaire, which included nine Likert-style questions inquiring about attitudes and perceptions of tourism development in the community. To discover if differences existed, an ANOVA test was conducted for each question, followed by a Scheffe test to determine which groups were different. The analysis indicated that there were differences in the perception of tourism impacts between stakeholder groups. More specifically, the results of the ANOVA test indicated that there were statistically significant differences between stakeholder groups for seven of the nine questions. Differences were identified between the entrepreneurs and government officials, residents and governmental officials, residents and entrepreneurs, and residents and tourists.