The critical factors of success for information service industry in developing international market: Using analytic hierarchy process (AHP) approach

In the past few years, due to changes in industry structure, market and the saturation of the domestic market, information service firms have started to develop the international market. Hence, to continue running their operations and maintain profitability, they should effectively control the related factors in the development of targeting a market. The purpose of this paper is to find the critical operational factors of the information service industry in developing the market and to provide a referential framework for operations in the information service industry. This research is firstly base on the business model discussed in relevant literature, using cross-case study to observe different domains for the operational strategies and critical factors of those top information service companies combined with thorough interviews with their top management executives, experts, and consultants. Finally, we concludes by proposing six elements of business model and 20 critical factors for using AHP method, and also calculates the quantitative weight of those elements and factors. We also take typical commercial software companies for examples to analyze their strategies of entering the international market.