Study on Knowledge Management Activities Execution Factors in Taiwan Tourism Factories

Customer demand for quality service from tourism factories continually increases. With more severe competition, how tourism factories select appropriate operational strategy and leadership, include information technology involvement in knowledge management activities in providing better customer service quality through enhanced operational performance is essential operational strategy. This study probes into the correlation among operational strategy, leadership, information technology involvement, knowledge management activities and the operational performance of tourism factories. From February to March 2014, using a questionnaire survey, 52 valid questionnaires were obtained. According to the research findings, higher executive degree of knowledge management activities significantly and positively influences operational performance. Marketing differentiation and innovation differentiation execution will reinforce knowledge management activities implementation. Goal-oriented, stable and conservative, considerate and supportive and innovative and adaptive leadership will enhance knowledge management activities execution. Higher information technology educational training and cognition in employees significantly and positively influences the executive degree of knowledge management activities. Hence, tourism factories can reinforce their personnel’s information technology educational training and cognition, value marketing differentiation and innovation differentiation and strengthen leadership execution to increase executive degree of knowledge management activities and operational performance.