Title of article
The Effect of Intellectual Engagement with Football on Word of Mouth Advertising About the Companyייs Products Support
Author/Authors
Alame Haeri Fariddun نويسنده Assistant Professor, Department of Business Administration, School of Management, Islamic Azad University Mobarake Branch, Mobarake, Iran , Mohammadi Zeinab Sadat نويسنده Masters of Business Administration, Islamic Azad University, Mobarake Branch, Mobarake, Iran
Issue Information
ماهنامه با شماره پیاپی سال 2016
Pages
6
From page
204
Abstract
Advertising word of mouth marketing is one of the most important means of informal communication among consumers about goods, services and organizations that are of interest to researchers. This study, in term of applied purpose and the method of research is a descriptive survey method of field branch. This study’s statistical population consists of, all fans of Premier League football in Isfahan province. The method used for sampling in this study was a random sampling. The sample size was estimated at 274 persons. In order to collect data and analyze them using a questionnaire. In this research face validity, was used to check the validity of questionnaire Also, in order to check the reliability of test, using Cronbachʹs alpha, that it’s amount for the total of questionnaire was 0.833. structural equation model was used to test the hypothesis.
Journal title
Astroparticle Physics
Serial Year
2016
Record number
2406164
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