Title of article
Identifying determinants of young childrenʹs brand awareness: Television, parents, and peers
Author/Authors
Patti M. Valkenburg، نويسنده , , Moniek Buijzen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
13
From page
456
To page
468
Keywords
Brand recognition , Brand recall , children , Advertising effects , Television exposure , Peerinfluence , brand awareness
Journal title
Journal of Applied Developmental Psychology
Serial Year
2005
Journal title
Journal of Applied Developmental Psychology
Record number
245170
Link To Document