Seeking the Effects of Land Use on Modal Shift of Automobile Commuters in Response to TDM Policies: Case Study of Tehran

To reduce the number of private cars and respectively to decrease the side effects of congestion in central business districts (CBD) of metropolitans is one of the main purposes of implementing transportation demand management policies. This study uses a set of stated preference data to investigate the relationship between land use characteristics, five TDM strategies and modal shift from private car. The target group of the study includes commuters who often drive to CBD for work or study during the morning peak hours. Results reveal the effectiveness of some of the tested variables on the choice to give up driving.