Title of article
Lessons learned from i-mode: What makes consumers click wireless banner ads?
Author/Authors
Shintaro Okazaki، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
28
From page
1692
To page
1719
Keywords
advertising , Consumer behaviour , i-mode , Internet , Mobile device , innovation
Journal title
Computers in Human Behavior
Serial Year
2007
Journal title
Computers in Human Behavior
Record number
246600
Link To Document