Identifying and Ranking Supply Chain Management Damages Using Analytic Network Process (FMCG Case Study)

Supply chain management is a set of used methods for the efficient integration of suppliers, manufacturers, warehouses, and sellers to response customer requirements to reduce system costs and to distribute products at the right place and right time. This study aims to identify and rank the supply chain damages using the analytic network process as a practical case in a fast moving consumer goods (FMCG-food industry) company. Firstly the supply chain damages are explored according to literature review. In the next step the most important damages are identified into four cluster of supply include supply, production, distribution and support. Then, the weight of each identified damages based on its effects on other damages are calculated by using the analytic network process approach. According to results, the most important supply chain damages are logistics, distribution, competition and changing market tastes. The obtained results can provide practical discussion and solutions for similar companies to improve your market share and customer satisfaction.