Title of article
The use of comparative advertising in business-to-business direct mail
Author/Authors
Thomas H. Stevenson، نويسنده , , Linda E. Swayne، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
7
From page
53
To page
59
Journal title
Industrial Marketing Management
Serial Year
1995
Journal title
Industrial Marketing Management
Record number
254672
Link To Document