• Title of article

    ricing an industrial technological innovation: A case study : What decision do you recommend: Skim?, penetration?, or price parity with an older technology?

  • Author/Authors

    Arch G. Woodside، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    6
  • From page
    145
  • To page
    150
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1995
  • Journal title
    Industrial Marketing Management
  • Record number

    254681