Title of article
New product launch: Marketing action and launch tactics for high-technology products
Author/Authors
Charles Beard، نويسنده , , Chris Easingwood، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
17
From page
87
To page
103
Journal title
Industrial Marketing Management
Serial Year
1996
Journal title
Industrial Marketing Management
Record number
254717
Link To Document