• Title of article

    Adapting to diverse customers: A training matrix for international marketers

  • Author/Authors

    Victoria Davies Bush، نويسنده , , Thomas Ingram، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1996
  • Pages
    11
  • From page
    373
  • To page
    383
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1996
  • Journal title
    Industrial Marketing Management
  • Record number

    254742