Title of article
New product strategy, structure, and performance in two environments
Author/Authors
Cornelia Droge، نويسنده , , Roger Calantone، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
12
From page
555
To page
566
Journal title
Industrial Marketing Management
Serial Year
1996
Journal title
Industrial Marketing Management
Record number
254756
Link To Document