Title of article
Relationships Between Businesses and Marketing Research Firms: Impact of Partnering on Performance
Author/Authors
Linda I. Nowak، نويسنده , , Paul D. Boughton، نويسنده , , Arun J. A. Pereira، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
9
From page
487
To page
495
Journal title
Industrial Marketing Management
Serial Year
1997
Journal title
Industrial Marketing Management
Record number
254802
Link To Document