Title of article
Maintaining Client Commitment in Advertising Agency–Client Relationships
Author/Authors
Douglas W. LaBahn، نويسنده , , Chiranjeev Kohli، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
12
From page
497
To page
508
Journal title
Industrial Marketing Management
Serial Year
1997
Journal title
Industrial Marketing Management
Record number
254803
Link To Document