• Title of article

    Normative Models and Practical Applications of Segmentation in Business Markets

  • Author/Authors

    Stavros P. Kalafatis، نويسنده , , Vicki Cheston، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1997
  • Pages
    12
  • From page
    519
  • To page
    530
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1997
  • Journal title
    Industrial Marketing Management
  • Record number

    254805