Title of article
Items to Consider for Just-in-Time Use in Marketing Channels: Toward a Development of a Decision Tool
Author/Authors
S. Altan Erdem، نويسنده , , Cathy Owens Swift، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
9
From page
21
To page
29
Journal title
Industrial Marketing Management
Serial Year
1998
Journal title
Industrial Marketing Management
Record number
254809
Link To Document