• Title of article

    Cost-Effectiveness of Follow-Up Strategies in Improving the Response Rate of Mail Surveys

  • Author/Authors

    Christine M. Fox، نويسنده , , K. Lynne Robinson Debra Boardley، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1998
  • Pages
    7
  • From page
    127
  • To page
    133
  • Journal title
    Industrial Marketing Management
  • Serial Year
    1998
  • Journal title
    Industrial Marketing Management
  • Record number

    254818