Title of article
Balancing Theory and Practice: A Reappraisal of Business-to-Business Segmentation
Author/Authors
Vincent-Wayne Mitchell، نويسنده , , Dominic F. Wilson، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
17
From page
429
To page
445
Journal title
Industrial Marketing Management
Serial Year
1998
Journal title
Industrial Marketing Management
Record number
254839
Link To Document