Title of article
The Effects of Formal Strategic Marketing Planning on the Industrial Firmʹs Configuration, Structure, Exchange Patterns, and Performanc
Author/Authors
Cindy Claycomb، نويسنده , , Richard Germain، نويسنده , , Cornelia Droge، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
16
From page
219
To page
234
Journal title
Industrial Marketing Management
Serial Year
1999
Journal title
Industrial Marketing Management
Record number
254915
Link To Document