• Title of article

    Integrative Pricing via the Pricing Wheel

  • Author/Authors

    David Shipley، نويسنده , , David Jobber، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2001
  • Pages
    14
  • From page
    301
  • To page
    314
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2001
  • Journal title
    Industrial Marketing Management
  • Record number

    254969

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=254969