Title of article
Leveling the playing field: factors influe ncing trade show success for small companies
Author/Authors
John F. Tanner Jr.، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
11
From page
229
To page
239
Keywords
Trade shows , SMALL BUSINESS , Marketing communications , Promotion
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255021
Link To Document