• Title of article

    Compressing new product success-to-success cycle time: Deep customer value understanding and idea generation

  • Author/Authors

    Daniel J. Flint، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    11
  • From page
    305
  • To page
    315
  • Keywords
    new product development , Idea generation , Customer value , Cycle time
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2002
  • Journal title
    Industrial Marketing Management
  • Record number

    255028

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255028