Title of article
The organizational adoption of high-technology products “for use”: Effects of size, preferences, and radicalness of impact
Author/Authors
Sean R. McDade، نويسنده , , Terence A. Oliva، نويسنده , , Julie A. Pirsch، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
16
From page
441
To page
456
Keywords
High-technology products , Innovation radicalness , Organization size , Organizational preferences , Organization adoption
Journal title
Industrial Marketing Management
Serial Year
2002
Journal title
Industrial Marketing Management
Record number
255041
Link To Document