• Title of article

    Branding importance in business-to-business markets: Three buyer clusters

  • Author/Authors

    Susan Mudambi، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    9
  • From page
    525
  • To page
    533
  • Keywords
    cluster analysis , Business-to-business , Industrial branding , Industrial segmentation , Branding
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2002
  • Journal title
    Industrial Marketing Management
  • Record number

    255048

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255048