Title of article
Best practices in identifying customer-driven improvement opportunities
Author/Authors
Michael S. Garver، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
12
From page
455
To page
466
Keywords
Performance– importance analysis , Customer value , Loyalty , Customer-focused , Service Quality , continuous improvement , MarketOrientation , Customer Satisfaction , Marketing Strategy , Total quality management
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255110
Link To Document