• Title of article

    An investigation into commitment in non-Western industrial marketing relationships

  • Author/Authors

    Leonard V. Coote، نويسنده , , Edward J. Forrest، نويسنده , , Terence W. Tam، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    10
  • From page
    595
  • To page
    604
  • Keywords
    Asian business relationships , Industrial Marketing , Normative contract
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255122