• Title of article

    Special issue : Transactions, relationships, or both: Impact of customer strategies on firm performance

  • Author/Authors

    Peter J. LaPlaca، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    1
  • From page
    621
  • To page
    621
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255125