• Title of article

    The coexistence of transaction and relational marketing: Insights from the Chinese business context

  • Author/Authors

    Chris Styles، نويسنده , , Tim Ambler، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2003
  • Pages
    10
  • From page
    633
  • To page
    642
  • Keywords
    CHINA , Relationship marketing , Guanxi , Transaction orientation
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2003
  • Journal title
    Industrial Marketing Management
  • Record number

    255128

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255128