Title of article
Mature relationships: Why does relational orientation turn into transaction orientation
Author/Authors
Kishore Gopalakrishna Pillai، نويسنده , , Arun Sharma، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
9
From page
643
To page
651
Keywords
Transactions , Mature relationships , Relational orientation , Transactional orientation
Journal title
Industrial Marketing Management
Serial Year
2003
Journal title
Industrial Marketing Management
Record number
255129
Link To Document